WE ADD UP is a global campaign using organic cotton t-shirts that literally “counts you in” in the fight against global warming. Every shirt is printed by hand with a unique number. YOUR number represents your place in the sequential global count of all the people who are taking steps to help stop climate change. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each organic cotton t-shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint - the contribution their lifestyle makes to greenhouse gases - such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others. You choose which action you are committed to doing and get counted in. No one can do everything. Everyone can do something. And, WE ADD UP.
If you purchase a t-shirt through 'How to Make a Difference' then 10% of the purchase price goes to SALVEASERRA. And WE ADD UP donate 100% of their profit to charities working to stop global warming. And, what's more, if you purchase the Plant Trees t-shirt for only US$28 WE ADD UP will plant 10 (yes, ten!) trees in your name in the Rainforest.