Earth Hour: Media Hype or Effective Awareness Building?

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I enjoyed my Earth Hour at home with a warm bath and some pleasant conversation with my husband. It was surprisingly relaxing to spend an evening without lights, tv or computer, but did it really make a difference?

In the long run, spending an hour in the dark once a year is unlikely to significantly reduce my carbon footprint, or impact climate change in a meaningful way. So does this mean its all just media hype?

Of course not! Earth Hour is about building awareness about climate change and how each of us can make choices that can help to reduce our impact on the planet. Its about how collectively we are powerful. Its about making us think about the things we do.

Earth Hour was a reminder for me about how much I take for granted. Lights that turn on at the flick of a switch, television, my computer, constant hot water, a hot drink in minutes, smoke free cooking (well most of the time!) . . .

For a quarter of humanity this is sheer luxury. Some 1.6 billion people live without electricity. In developing countries some 2.5 billion people are forced to rely on wood, charcoal and animal dung to meet their energy needs for cooking. Indoor air pollution resulting from the use of solid fuels claims the lives of 1.5 million people each year, more than half of them below the age of five: that is 4000 deaths a day.

Earth Hour made me think about the way my family and I consume resources as we go about our daily lives. There is a huge global disparity between the haves and the have-nots:

The 12 percent of the world’s population that lives in North America and Western Europe accounts for 60 percent of private consumption spending, while the one-third living in South Asia and sub-Saharan Africa accounts for only 3.2 percent (The State of Consumption)

By choosing to consume less - whether it be electricity, chocolate bars or petrol - we do something to even things up. By choosing to consume less and donating even a portion of the savings we make to charities that address global poverty we are doing even more.

What did Earth Hour mean to you?

Earth Hour coming to Southland

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Its Earth Hour 2009 at 8:30pm on Saturday, March 28. An hour to turn out the lights and send a message that people worldwide are ready to work together and fight global warming.

Have you signed up for Earth Hour 2009?

I am disappointed to notice that in New Zealand, Earth Hour seems to have been embraced only by local Councils from Christchurch north.

Fortunately for Southland, its not all bad. Although our local councils might not care about Climate Change (the Gore District Council doesn't even provide adequate recycling facilities and feels curbside recycling is too expensive - feel free to contact them here and let them know what you think about that!!), the Eastern Southland Sustainable Living Group is in the throws of putting something together for the night. I will keep you posted!!

Don't worry, there's plenty more where that came from!

There are times when an argument put forward is so glaringly flawed, breathtakingly idiotic and utterly without common sense that it defies belief. This I believe is one of them:

“Besides, the whole concept that we’re “running out of room” to put our garbage and/or have landfills is absolutely ridiculous. If you took every man woman and child currently living on the Earth (6,706,993,152 as of July 2008) and moved them all to Australia we’d each still have roughly a third of an acre of our own private land (Australia is roughly 2,967,909 sq mi. There are 640 acres in a square mile which means there are 1,899,461,760 acres in Australia. Divided by the Earth’s population, we each get 0.28 acres). That would leave the entire rest of the planet empty. Do you not think we could fit both recreational area as well as vast amounts of landfill space on all of North America, South America, Africa, Europe and Asia? Of course I’m not suggesting that we undertake such a ridiculous plan, but it should clarify that the Earth has plenty of empty land that could be used for waste disposal.”

Morgan Hill Review

I am flabbergasted that any sane person would put forward such a ludicrous suggestion. Even with the caveat at the end of the paragraph. In fact, that makes it worse “the Earth has plenty of empty land that could be used for waste disposal”.

I don't know of any vast tracts of empty land that could be better used as a landfill. Image via WikipediaPerhaps the beautiful Fiordland National Park in New Zealand. Its full of sandflies and really doesn't serve any useful purpose.

Image by nunavut via FlickrThe Sahara desert, I guess, really isn't the most productive area, we could do without that.

Image by Ron Layters via FlickrOh, the Grand Canyon – you wouldn't even have to dig a hole there!

Honestly, have people become so deeply disconnected with the land that they only see it as having value if it is under cultivation, making money, or directly and measurably benefiting the needs of humankind?

The whole idea that there is “plenty of empty land that could be used for waste disposal” calls to mind the Mad Hatter's Tea Party. If we continue to squander the planets natural resource as we are, if we pay no mind to the mindnumbingly vast quantities of waste we produce as a result of our consumption, then sooner or later we will find ourselves sitting in front of a pile of dirty dishes.

Nature is not here to serve us. It will continue on perfectly well long after we are gone from the planet. However, we will not fare so well if the earth's eco-system becomes irreversibly changed and can no longer sustain the conditions we need for our continued survival. Its in our best interests to consume wisely, to live lightly, and to value the environment in and of itself.

There's only 7% of the Atlantic Forest left. Help Preserve It!

This January YOU can help save the Atlantic Forest in Brazil. All it takes is $2 - and a few minutes of your time to spread the word.

Please Digg, Stumble and Twitter this post to help us get the word out for the Atlantic Forest. Your efforts will make a difference!




Why Save the Atlantic Forest?Image via Wikipedia

In 1500, when the Portuguese arrived in Brazil, the Atlantic Forest stretched the entire 2,000 mile length of Brazil's eastern seaboard,covering an area twice the size of Texas. It was once the world's richest biological reserve; it has more plant and tree diversity in 2.5acres than the entire eastern seaboard of the United States.

Today, a huge 93% of the Atlantic Forest has been destroyed, largely in the last 50 years.

The Atlantic Forest and Amazon Rainforest really are the 'Lungs of the World'. Even with 93% of the Atlantic Forest destroyed the Atlantic and Amazon Rainforests produce 20% of the world's oxygen!

Scientists estimate 50-60 percent of plant and animal species found in the Atlantic Forest are only found in that region alone. Its an amazing treasure trove of biological diversity.

Who are SALVEASERRA?

SALVEASERRA are an NGO in Brazil working to restore degraded areas of the Atlantic Forest by promoting sustainable land use and agro-reforestation techniques through their 'Trees & Education Project' with GlobalGiving.

Since 1995 they have planted over 80,000 trees in the Atlantic Forest. They maintain a seed bank of local forest species to ensure that reforestation respects the original genetic profile of the forest.

SALVEASERRA also take groups of school children through the forest to help build awareness of its importance.

In addition to this they offer training courses tailored to the needs of local rural communities, farmers and others interested inorganic,ecologically sound farming and agro-forestry practices. In 2007 250 students took part in these courses.

They also work directly to alleviate poverty in the area by training local communities on how to use forest resources to make handicrafts to help provide employment and increase local incomes.And they run a course teaching eco-friendly ways to produce organic food at home to supplement family diets and increase income from surplus production.They also prepare and donate vegetable gardens to local communities.

Donate $2 and WIN

Everyone who donates $2 or more to SALVEASERRA before the 31st of January 2009 goes into the draw to win a fantastic We Add Up Organic Cotton 'Plant Trees' Tee.

WE ADD UP is an organic t-shirt campaign that counts you in the fight to stop climate change. Each tee is custom hand-printed with a unique number. YOUR number represents your position in the worldwide count of people doing something to do their part. No two shirts are alike. When you purchase a WE ADD UP tee and join the count, you help our number grow. Our goal is to show that small changes do make a big difference and WE ADD UP.

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The Best Way to Save the World is to Save Yourself

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The best way to save the world is to save yourself. Sweep your own doorstep. Tend your own garden. Always do what you've agreed to do. Never take anything that's not yours. Be generous, but sceptical, kind, but not naive.
- The Daily Reckoning Australia

Poverty, violence, hunger, war, global warming, religious intolerance, terrorism . . . the problems of the world may seem big, but the solutions to them are small. They start with one person, you. They start with simple actions, the kind of things that you, and I , can do everyday. Grand gestures are exciting, but its the little things that really count. Their effects ripple out from our own lives and make a difference in the lives of others.

1. Put your money where your mouth is
   Live by your values. Its easy to complain, its easy to throw up your arms in horror. But if you want to make a difference you need to have the courage of your convictions and you need to take action. Stand up for what you believe in.
   
   
2. Do less
   Sometimes less really is more. Spend less time talking and more time listening to others. Make a point of consuming less. Use less resources. Drive less and walk or cycle more. Eat less meat. Slow down and enjoy life.
   
   
3. Value the things you have
   Do you really need more Stuff? Do you need a new car, a bigger house, another TV? For many of us more stuff means more debt. And more debt means less time and more stress. Appreciate the things you already have.
   
   
4. Build relationships
   People are more important than things. Really! Make your life's focus more about people and less about Stuff. Cultivate your friendships, treat everyone you meet with respect, be kind.
   
   
5. Share what you have
   If any one thing can make a difference to the world then it has to be generosity. It doesn't have to be on a huge scale - we can't all give like Bill Gates. Be generous with your love, your time, your possessions, your money. Giving generously creates a feeling of abundance. It makes us less afraid of what we might lose, it builds community and connects people, it creates opportunity.
   

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T-Shirts for Trees

WE ADD UP is a global campaign using organic cotton t-shirts that literally “counts you in” in the fight against global warming. Every shirt is printed by hand with a unique number. YOUR number represents your place in the sequential global count of all the people who are taking steps to help stop climate change. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each organic cotton t-shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint - the contribution their lifestyle makes to greenhouse gases - such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others. You choose which action you are committed to doing and get counted in. No one can do everything. Everyone can do something. And, WE ADD UP.

If you purchase a t-shirt through 'How to Make a Difference' then 10% of the purchase price goes to SALVEASERRA. And WE ADD UP donate 100% of their profit to charities working to stop global warming. And, what's more, if you purchase the Plant Trees t-shirt for only US$28 WE ADD UP will plant 10 (yes, ten!) trees in your name in the Rainforest.

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